Easy to read and write syntax – ideally, you want a small fraction of business users to be able to learn it – and specifically learn to use in in situations like 1-3 above (as opposed to merely fetching rowsets).This needs to happen in seconds, not minutes or hours or days. Ad hoc, rapidly changing queries – ask a question, get an answer, realize that your question was flawed, modify your question and ask it again.last year” and “what percentage of our customers come back within the first six months?” Calculation-intensive in general – not just the SUM or AVERAGE of a rowset, but things like “percentage change vs.Analysis rarely “cares” about individual rows, and instead is driven by aggregations of rows.
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